Tag Archives: trust

Informative Infographic on the Customer Shopping Experience

As we have discussed before, there are many factors that affect whether a shopper receives a good customer experience — and whether a shopper completes a purchase or becomes loyal to the company.   Take a look at this infographic … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | 1 Comment

Are YOU Prepared for Ad Blocking?

Ad blocking is becoming an enormous problem for online retailers, going from a nuisance a couple of years ago to a major threat today. ARE YOU PREPARED TO HANDLE IT? Technopedia describes ad blockers as follows: “An ad blocker is … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 2 Comments

The Value and Results of Live Chat

As we have posted before, Live Chat has become a more valuable practice in the online retailer’s toolbox. So, where are we with Live Chat today? James Arnold, Business to Community — “You’ll find that the benefits of using a live … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , | 2 Comments

How to Be Better at Customer Service

Last week, we wrote about one aspect of customer service — the retailer’s return policy — and its impact on consumer satisfaction. Today, we are presenting a broad-based infographic on good customer service that was developed by  Exponential Solutions (The … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

2017 Global Economics Interview with Hof Prof

Hofstra University’s Zarb School of Business Distinguished Professor Joel Evans was recently interviewed by the award-winning Hofstra radio station WHRU about the upcoming 2017 global economy. Here is that EIGHT-minute interview. The views are those of Professor Evans and not … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

L.L. Bean’s Dominant Edge: Its Return Policy

Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 3 Comments

Patagonia Really Loves Our Planet

Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Today, it “is a designer of outdoor clothing and … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment