I, Patrali Chatterjee, am honored to be the new author of the BermanEvans Retail Blog. Joel is a prolific blog writer and meticulous in covering market-relevant topics in retail and marketing. He has set a high standard and I hope I can continue the tradition.
I will post blog articles in retail and marketing and I am sure you will notice changes in writing style and “voice.” Given my research focus, you may notice a bent towards e-commerce, customer insights and use of analytics in retail strategy. I will add questions to contemplate and discuss in each blog post. Please feel free to reach out to me on Twitter @DrPChatterjee
Thanks to Barry Berman and Joel Evans for inviting me to be a part of this journey. I look forward to connecting with you, our blog readers, starting today.