Universum 2018 Most Attractive Employers

For many years, Universum has conducted surveys to get students’ take on employer attractiveness. Click here to access the last few reports for U.S. business student rankings. 2017. 2016. 2015. 2014. Today, we look at Universum 2018 most attractive employers.

According to U.S. Business Students: Universum 2018 Most Attractive Employers

Universum

“is a global leader in employer branding. During the past 30 years, we have established ourselves in 50 markets globally. And our diverse workforce is present in 20 countries. Further, our services include actionable research, strategic consulting, and data-driven communications. In addition to social media solutions for talent branding, sourcing, and analytics. We partner with over 1,700 clients, including many Fortune 500 firms. As well as global media partners that publish our rankings and trend reports. We work with over 2,000 universities, alumni groups, and organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose.”

In general, Universum’s surveys provide information for potential employees. And they provide brand positioning feedback for employers.

For 2018, Universum surveyed a total of 62,366 colleges and universities. They represented 352 universities. Of that sample, 20,879 were business students.

Click the image for the 2018 student survey. Then, see below for more ratings by U.S. business students.

Universum 2018 Most Attractive Employers

Universum 2018 Most Attractive Employers
 

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Popularity of Bricks and Clicks

For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks.

It should come as no surprise that the majority use both online and offline channels. 27% shop either only or mostly online, while 16% shop either only or mostly online.

As Felix Richter reports for Statista:

“According to a recent report from Periscope by McKinsey, very few Americans shop exclusively in-store or online. As the following chart illustrates, most consumers are multichannel shoppers — shopping at brick-and-mortar stores as well as online. Interestingly, those who have a clear tendency to shop at physical stores outnumber those who make most or all of their purchases online.”

Popularity of Bricks and Clicks
 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Checkout Counters Still in Demand

Yes, transactions have changed dramatically in recent years. Many more shoppers buy online and have merchandise delivered. BUT, the popularity of the checkout counter for in-store transactions may surprise you.

As eMarketer reports: 

“The traditional checkout model is undergoing a major technological overhaul. But consumers aren’t necessarily ready to replace their human cashiers. A July 2018 poll by CivicScience found that 57% of U.S. Internet users prefer to use cashiers when purchasing items in store. Just one-third of respondents said the self-checkout line was the preferred option.”

“Similar to use of other in-store technologies, age is a contributing factor for self-checkout preferences.  75% of respondents ages 55 or older, and 55% of those 35 to 54, would rather wait in line for a cashier than head over to an area set up with self-service registers. Millennials (those 18 to 34) were found to be divided on what kind of checkout experience they prefer. Slightly less than half (46%) prefer self-checkout, while 39% said they like a cashier-led interaction instead. With more millennials favoring self-checkout, CivicScience concludes that the role of the cashier may become obsolete as younger consumers mature and adoption is more widespread. “

Checkout Counters Still in Demand
 

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Money Tips for International Business Travel

Today, we offer money tips for international business travel. Please note: Most of these tips also apply to international consumer travel.

 

Fundera’s Money Tips for International Business Travel

Thanks to Emily Campbell of Siege Media for authoring this section of today’s post. And to Fundera for the infographic.

“Traveling internationally can be tricky even for seasoned domestic travelers. Thus, do as much research as possible. In the middle of all your planning, it is easy to lose track of some aspects of business travel. For example, money (currency) issues.”

“Many international travelers find that they did not exchange their currency. Or they forgot to get the correct type of business credit card. Even when addressed before traveling, it can be difficult to figure out exactly what needs to be done to have all money matters sorted. To help simplify things, Fundera created an infographic on money tips for international business travelers. It includes clear, concise points on priorities when sorting out currency exchanges, credit cards, and bill payments in preparation for international travel.”

Consider the tips in the infographic below from Fundera. They apply whether you are an international business traveler. Or a person going on an overseas vacation.

Money Tips for International Business Travel
 

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Voice Assistants Have Come to In-Store Shopping

The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes.  But some voice assistants have come to in-store shopping.

 

See How Voice Assistants Have Come to In-Store Shopping

As Jen King reports for eMarketer:

“Need help finding a specific item in-store? Just ask Siri for the aisle number. That’s just one of the ways 1,203 U.S. internet users said they would use their voice assistant via their mobile device while shopping in-store. This is according to a May 2018 survey by Voicebot, a media property focusing on the voice-enabled Web. It collaborates with Voysis, a voice artificial intelligence (AI) platform. “

“Nearly 21% of respondents said they would ask their voice assistant for in-store help. While 17.6% would use their voice assistant to self-checkout. And that was a common theme. Out of the five responses given, three indicated that many would turn to their voice assistant rather than a sales associate while shopping in-store.”

Voice Assistants Have Come to In-Store Shopping
 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Personalizing Your E-Mail Efforts

Despite the popularity of texting, Facebook Messenger, and other newer communication tools, E-mail remains a popular form of communicating. [For example, see E-Mail Popular. Complements New Media. and Mobile Marketing Facts.] So, let’s consider ways for personalizing your E-Mail efforts.

 

Tips for Personalizing Your E-Mail Efforts

In an era where there is so much competition, companies need any edge they can get. Personalizing your E-mail efforts helps firms stand out.

As Luda Greko notes for Active Trail:

“Personalization is a tactic all E-mail marketers should use. Leads, subscribers, and customers are distinct from each other. And their differences go beyond demographics. Sending generic E-mail does not only show your lack of creativity and strategy. It’s also a waste of time, energy, and money.”

“Any good E-mail marketer will tell you that proper personalization gave their campaigns a significant boost. By tailoring your E-mail content, you offer strong and relevant messaging to your subscribers and to your customers. And you get higher open rates and better engagement.”

“Here are some great numbers and statistics that will show you the power of email personalization.”

Tips for Personalizing Your E-Mail Efforts
 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Interesting Facts Online Versus Offline Commerce

As we have noted before, marketers must understand shopper online-offline psychology. In this post, we add several interesting facts online versus offline commerce.
 

Interesting Facts Online Versus Offline Commerce

Thanks to Josh Wardini for authoring this section of today’s post. And to Shopping.fm for the infographic.

“With the dawn of the Internet, E-commerce retailers tapped into people’s need for convenience and variety. As well as the simple joy of receiving a package straight to the door. Amazon, eBay, Alibaba, and other E-commerce firm pervade the world to an extent that we could not have imagined. Does the success of E-commerce industry spell the end for brick-and-mortar stores?”

“Well, it seems that in-store shopping has its own charm. And it’s not going away anytime soon. As you can see in the informative infographic below, the lion’s share of an average American’s budget, after all, still goes to brick-and-mortar stores.”

“Understanding the meteoric rise of online shopping and comparing it against offline shopping requires some data. What forces drive a person’s preferred channel of purchase? And how do they compare across products, demographics, and stores?”

“When it comes to online shopping, convenience dominates in importance. The ability to shop anytime you want, compare prices with a click, and take your time to make the perfect buy may be easier on the digital screen. However, offline shopping offers the ability to touch/try the product, a primary reason for flocking to stores.”

“A huge part of online shopping depends on product reviews. Even when we’d rather physically make the purchase, many people first check it on the Internet. This is especially true for electronic appliances, gadgets, and gizmos. Yet, keep in mind that omnichannel retailers are taking the lead.”

“Have a look at the infographics for interesting facts and numbers to see how these two types of shopping stack up against each other.”

Interesting Facts Online Versus Offline Commerce
 

Posted in Online Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment