2018 Universum Survey of Top Global Employers for Business Students

Earlier this month, Universum’s 2018 study of U.S. business students’ top employers was revealed. Now, we look at the 2018 Universum survey of top global employers for business students. And the results are quite interesting.


2018 Universum Survey of Top Global Employers for Business Students

For its 2018 global survey, Universum surveyed 111,000 business students

“in the world’s 12 largest economies. For this report, the study took place during September 2017 to April 2018. And students addressed these topics. (a) Which employer characteristics are most influential as they weigh future employment? And (b), Which employer brands do they admire most. To be considered, a company must rank in the top 90% of employers within at least six of the 12 largest economies in the world. Universum’s 2018 World’s Most Attractive Employer report represents its tenth year.”

Key Findings:

“Work-life balance a more immediate focus.”

“Students in search of firms with innovation and purpose-driven impact.”

“Importance of work environment.”

“Gen Z students confident in their future success.”

“Young talent prefers to be built than bought. Thus, this emerging generation puts a significant focus on professional training and development. And development and future earning capacity suggest that employers favoring a ‘build’ vs. ‘buy’ talent strategy attract student talent.”

To download the FREE full report, click here. Then, fill in the simple form.

Below, we show three tables from the report. Click them for a larger version.


World’s 50 Most Attractive Employers

2018 Universum Survey of Top Global Employers for Business Students


Business Students’ Career Goals

2018 Universum Survey of Top Global Employers for Business Students


Business Top Preferences

2018 Universum Survey of Top Global Employers for Business Students

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Consumer Purchase Process Today

Over the summer, we posted about psychology and digital marketing. Now, we focus on the consumer purchase process today.

The way we shop has certainly changed over the years. And so have our choices as to how and where we gather information and buy.


The Consumer Purchase Process Today

As reported by Rob FitzGerald for Connext Digital:

“Back in the day, you would meticulously plan a trip to the mall to find that specific product to purchase. Salespeople were gatekeepers of information. And you needed to ask them about anything you needed to know. If you encountered a salesperson who knew all the ins and outs of the product, then you’re lucky. If not, well then, you’re left with very little details that don’t help you make an informed decision. It’s not until technology transformed the way we do things that some tedious tasks became more comfortable to do, including shopping.”

“Now, the digital age lets people browse and buy items right at the palm of their hands, without leaving their seats. The Internet contains the information buyers need to know about products via a simple search. In fact, 81% of shoppers turn to search engines before they make a purchase.”

“Even word-of-mouth marketing and referrals have transitioned online in the form of reviews and testimonials. This marketing strategy dramatically influences a prospective buyer in completing a purchase. More and more people believe online reviews as much as their peers. Businesses have adapted to these changes by setting up their E-commerce Web sites or listing their products in marketplaces to retain their customers. However, it’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue.”

“If you want to reach your audience effectively, you should familiarize yourself with the way they shop.”

Check out the Connext infographic.

Consumer Purchase Process Today

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Use Traditional Marketing to Boost Mobile Apps

As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how.

Drew Page of Siege Media serves as our guest blogger. Drew provides the content. The infographic comes from CleverTap.

Use Traditional Marketing to Boost Mobile Apps

Mobile marketing remains a new and still foreign concept to many businesses. As consumers pay less attention to cable, newspapers, magazines, and radio, marketers need new ways to reach their audience. The old media provided tried and true forms of advertising. So, how do you re-implement those tactics into new media?

New media represent any form of communication via the Internet. Technology continues to innovate by providing consumers with easier and faster access to the Internet Anywhere and anytime! People often pay attention to different things at different times. Gone are the days of reaching most of your audience with one television ad. It’s crucial that your business develop a mobile marketing strategy.

Digital display ads appear on Web sites, social media, and apps. And they often can provide external links to your content. Also, they can include images, text, video, and even sound. So how can you make a successful display ad? You can analyze metrics gleaned from traditional forms of advertising. For example, a billboard is generally viewed for only four seconds. Therefore, should you include a video as part of your display ad, the most exciting content should be within the first four seconds.

Consumer statistics from traditional marketing don’t just apply to display ads. The data can be used to figure out how important your header is or how many repetitions you should use. Check out the infographic from CleverTap below to learn more about how you can use traditional marketing expertise to boost your digital marketing strategy.

Use Traditional Marketing to Boost Mobile Apps

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

What Billionaires Can Afford to Buy

It must be great to be rich. For example, look at this post. How Affluent Americans Live. So, what billionaires can afford to buy will fill up many shopping carts! And the rest of us may envy this. In addition, they could contribute to making the world a better place.


What Billionaires Can Afford to Buy

Thanks to Emily Campbell of Siege Media for authoring this section of today’s post. And to Self Lender for the infographic.

“Did you know that over 700,000 U.S. workers make only minimum wage? Or that the average American has credit card debt of over $6,000? What about the 554,000 homeless Americans? Have you heard that almost 43 million Americans have unpaid medical bills? How will students pay off their collective debt that exceeds $1 trillion?”

“The billionaires of the world might be able to solves these challenges and more. There are 2,208 billionaires globally. With a net worth of $4.1 billion each!! Collectively, their net worth surpasses $5 trillion.”

“Self Lender conducted a study using averaged values, such as a billionaire’s net worth and total number of billionaires, to see whether they have the resources to fix some or all of our complex monetary problems.”

“Diminishing student loans would enable millions of people to invest in real -state, vehicles, and even college funds for their own children. Increasing earnings by raising the minimum wage to $15 could result in an increase in productivity and funds that workers can put back into the economy.”

“In addition to the study, the infographic features three billionaires who lead by example. Self Lender calculated the ‘generosity index’ of Bill Gates, Warren Buffett, and George Soros by dividing their lifetime donations by their net worth. The end number, or index, represents what percentage of their net worth they have generously donated.”

“Check out the infographic below to find out if billionaires have the resources available to solve some of our largest economic dilemmas.”

What Billionaires Can Afford to Buy

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Amazon’s Evolution

As we know, Amazon is the king of online retailing. And just recently, the firm joined Apple with a marketing capitalization of $1 trillion. In addition, founder Jeff Bezos is the world’s richest man. What would YOU do with $160 BILLION? Today, we look at Amazon’s evolution. In 1994, who would have thought that Amazon would be such a dominant firm in 2018?

Amazon’s Evolution

Consider Spencer Sopers’ report for Bloomberg:

“Amazon CEO Jeff Bezos is famously patient. Amazon uses Whole Foods as a lab to reinvent grocery shopping before expanding what works, says Neil Ackerman. He is a former Amazon executive who now works for Johnson & Johnson. ‘They will experiment and be totally misunderstood for long periods of time,’ he says. “Walmart is built to deliver pallets to 4,000 stores. And Amazon is built to deliver packages to millions of homes. Who do you want to bet on: the pallet people or the package people?’”

Amazon Prime Booming

Despite its great results, Amazon never rests on its laurels. Hence, its expanded offering of private-label goods. And its greater clothing selections. Also its increased use of same-day delivery. And more!

But, its Amazon Prime memberships form the base of its success. These eMarketer charts show why.

The Growth of Amazon Prime

Amazon's Evolution

Frequency of Purchases via Amazon Prime

Amazon's Evolution

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , | Leave a comment

Online Older Grocery Shoppers Matter Too

Those 50 years old and older are an important online shopping segment. Even if retailers and their suppliers don’t realize this. Online older grocery shoppers matter too!

As Krista Garcia reports for eMarketer:

One study “found that these shoppers who buy food online fall into two distinct groups: high-income consumers who like convenience and those with mobility issues for which shopping digitally is more of a necessity. In many ways, it makes sense that older consumers who may not drive or who may have trouble carrying groceries would take advantage of online grocery delivery if they could. In a June 2018 Adobe survey, more U.S. Internet users ages 71 and older had shopped online for groceries in the past year than those ages 53 to 71 (22% vs. 18%).”

Older Grocery Shoppers Matter Too

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Commemorating 9-11-2018

It is hard to believe that 17 years have passed since the awful events of 9-11-2001. As we said last year: 9-11-01 remains “one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect.” Today, we need to spend some time commemorating 9-11-2018.


Commemorating 9-11-2018

Tribute in Light is a commemorative public art installation first presented six months after 9-11 and then every year thereafter. It’s open from dusk to dawn, at night on September 11. It has become an iconic symbol that both honors those killed and celebrates the unbreakable spirit of New York. On the anniversary of 9-11, the Memorial Plaza is open to the public from 3 P.M. to midnight for the viewing of Tribute in Light. And it can also be viewed from a 60-mile radius around lower Manhattan.”

Explore the 9-11 Memorial Museum through this interactive video experience, selecting different paths through the Museum’s vast spaces and exhibitions.”

CLICK THE IMAGE to see the interactive video.

Commemorating 9-11-2018

Posted in Part 1: Overview/Planning, Video Clips (non-career) | Tagged , , , , | Leave a comment