Bricks-and-Clicks Retailers’ Hidden Weapon

As we have noted times before, bricks-and clicks retailers are not danger of disappearing.  Having difficulties in an increasingly online world? Yes. Having to make strategic changes to keep up? Yes. But disappearing? No!

Here are a few past posts on the topic:


Bricks-and-Clicks Retailers’ Hidden Weapon

Recently, RetailWire added to the discussion with a report on a hidden secret weapon for brick-and-mortar retailers:

“Learn about CONVERSION RATE OPTIMIZATION. Despite  continued consumer attention to online shopping and headlines about Amazon, a closer study makes it absolutely clear that physical stores have a significant conversion rate advantage over online retailers.”

“Store operators need to think of traffic as a precious, non-renewable resource — one to be measured and served with scrupulous attention. Download this report to learn how to leverage Conversion Rate Optimization to turn store managers into ‘Conversion Champions’ and drive positive same store sales.”

 Click the image to download the FREE full 16-page report.

Bricks-and-Clicks Retailers’ Hidden Weapon

And here are a couple of sample charts that appear in the report.

Bricks-and-Clicks Retailers’ Hidden Weapon

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning and tagged , , , . Bookmark the permalink.

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