As we have noted times before, bricks-and clicks retailers are not danger of disappearing. Having difficulties in an increasingly online world? Yes. Having to make strategic changes to keep up? Yes. But disappearing? No!
Here are a few past posts on the topic:
- More on the State of Store Retailing in 2017
- Retail Stores Are Thriving Here!
- In-Store Pickup Playing a Bigger Role
- An Innovative Approach to Bricks-and-Clicks Retailing
Bricks-and-Clicks Retailers’ Hidden Weapon
Recently, RetailWire added to the discussion with a report on a hidden secret weapon for brick-and-mortar retailers:
“Learn about CONVERSION RATE OPTIMIZATION. Despite continued consumer attention to online shopping and headlines about Amazon, a closer study makes it absolutely clear that physical stores have a significant conversion rate advantage over online retailers.”
“Store operators need to think of traffic as a precious, non-renewable resource — one to be measured and served with scrupulous attention. Download this report to learn how to leverage Conversion Rate Optimization to turn store managers into ‘Conversion Champions’ and drive positive same store sales.”
Click the image to download the FREE full 16-page report.
And here are a couple of sample charts that appear in the report.