In-Store Pickup Playing a Bigger Role

Bricks-and-clicks retailers are finding that many shoppers like the convenience of ordering online and picking up merchandise in the store rather than waiting for shipping.
According to Kibo (formerly Shopatron):
“When it comes to satisfying consumer fulfillment expectations, the ability to buy online and pickup in store ranks near the top of the list. In fact, two-thirds (67%) of shoppers said that while they welcome the convenience of shopping online, sometimes it is just easier/more efficient to have the product sent to a physical store for pickup.”
“A win-win strategy for all involved, in-store pickup helps shoppers get their products quickly and on their schedule, while eliminating shipping expenses and driving in-store sales for retailers. But this increasingly popular fulfillment method requires sophisticated coordination between retailers’ commerce technology and store associates, making it challenging to implement and maintain.”
Take a look at this interesting infographic about in-store pickup.


 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing and tagged , , , , . Bookmark the permalink.

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