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Tag Archives: Story
Macy’s New Story
After a long period of weak results, Macy’s may finally be turning things around. And there is also Macy’s new Story. Recent Results Are Positive According to Paul LaMonica, writing for CNN Money: “Don’t count out Macy’s yet. Digital sales … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, experiential retailing, Macy's, planning, Story, turnaround
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Retailing: From A to Z 