Tag Archives: Business 2 Community

Getting Great Online Customer Reviews

Posted on February 5, 2018 by

For the huge number of firms using digital media, getting great online customer reviews is a must. And this post addresses that topic. These prior posts relate to today’s topic: Do Shoppers Really Believe Customer Reviews? How TripAdvisor Works Building … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Being Viewed More Credibly/Authentically

Posted on August 8, 2017 by

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. As Bob Hutchins reports … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

The Value and Results of Live Chat

Posted on February 6, 2017 by

As we have posted before, Live Chat has become a more valuable practice in the online retailer’s toolbox. So, where are we with Live Chat today? James Arnold, Business to Community — “You’ll find that the benefits of using a live … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , | 2 Comments

How to Better Promote YOURSELF

Posted on October 14, 2016 by

I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What can YOU offer that is distinctive? One good way to answer to these questions is by publishing material online through your own blog … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , | Leave a comment