Tag Archives: data analytics

H&M Is Now Using Data Analytics

Posted on May 23, 2018 by bermanevansretail

Just a few years ago, H&M was charging along as a leading purveyor of “cheap chic.” In recent times, it has not done nearly as well. Hence, H&M is now using data analytics more actively than before.   Why and … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

Data Analytics Can Enhance Customer Experiences

Posted on May 14, 2018 by bermanevansretail

We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , | Leave a comment

Are YOU Good with Data? There’s a Job Waiting

Posted on August 29, 2017 by bermanevansretail

As more and more retailers up their use of in-depth data analysis — and big data — the job market for data analysts has exploded. At the same times, not enough qualified applicants are available. As Taylor Cromwell reports for … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | Leave a comment