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Tag Archives: data analytics
H&M Is Now Using Data Analytics
Just a few years ago, H&M was charging along as a leading purveyor of “cheap chic.” In recent times, it has not done nearly as well. Hence, H&M is now using data analytics more actively than before. Why and … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged artificial intelligence, data analytics, H&M, opportunity, trends
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Data Analytics Can Enhance Customer Experiences
We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing
Tagged Adobe, customer expectations, customer experience, customer satisfaction, data analytics, eConsultancy, experiential retailing, planning
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Are YOU Good with Data? There’s a Job Waiting
As more and more retailers up their use of in-depth data analysis — and big data — the job market for data analysts has exploded. At the same times, not enough qualified applicants are available. As Taylor Cromwell reports for … Continue reading