Tag Archives: artificial intelligence

Applying Artificial Intelligence

Posted on August 13, 2018 by bermanevansretail

As we know, the use of artificial intelligence (AI) is taking off. Thus, today’s post takes another perspective on applying artificial intelligence. For a good understanding of AI, read these two posts: Artificial Intelligence Insights from Intel and Artificial Intelligence … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , | Leave a comment

Chatbots Perceived Effects on Customer Service

Posted on July 17, 2018 by bermanevansretail

As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are … Continue reading →

Posted in Global Retailing, Online Retailing, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

H&M Is Now Using Data Analytics

Posted on May 23, 2018 by bermanevansretail

Just a few years ago, H&M was charging along as a leading purveyor of “cheap chic.” In recent times, it has not done nearly as well. Hence, H&M is now using data analytics more actively than before.   Why and … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment