Applying Artificial Intelligence

As we know, the use of artificial intelligence (AI) is taking off. Thus, today’s post takes another perspective on applying artificial intelligence.

For a good understanding of AI, read these two posts: Artificial Intelligence Insights from Intel and Artificial Intelligence Predictions. “With artificial intelligence (AI), a computer acts similar to human learning and decision making. It works via an expert system or a program. An example — a digital personal assistant at an online store. It works with a customer. Then, it learns from that customer. And it recommends for that customer.”
 

Background: Applying Artificial Intelligence

Thanks to Josh Wardini for authoring this section of today’s post. And to 16BEST.net for the AI infographic.

“Artificial Intelligence is on the rise. And become a buzzword across the globe. Almost everyone in marketing knows about it. In addition, AI helps different brands. People find it to be a fascinating technology.”

“Technological breakthroughs occur when machines respond like human beings via neural networks. This helps them process and react to information without the help of humans. That lets them perform complex tasks such as facial recognition. See the Virtual Artist AI at Sephora, for example.”

“Here are some ways in which AI will impact brands and industries in the years to come.”

Companies Applying Artificial Intelligence
 

Applying Artificial Intelligence: Manufacturing and the Supply Chain

“AI firms make advanced robots easy for humans to communicate and collaborate with. As time goes by, technology will affect even industries with nothing to do with robots. For example, in the supply chain, machines will have the capacity to perceive demand patterns of a particular product. And know about specific times, weather patterns, geographic markets, and social-economic segments. As a result, brands will better recognize market demand.”

“With regard to manufacturing, AI offers predictive maintenance signals for equipment. Firms achieve this with sensors tracking performance and operating conditions of factory equipment. Thus, sensors can predict breakdowns and project the perfect actions. This is in effect in some industries such as alerting car owners of any malfunctions.”

 

Applying Artificial Intelligence: Workplace Safety

“AI’s existence goes back over 50 years. However, its modern acceptance relates to the recent development of machine learning algorithms. They can record and recreate their own patterns with no human programming. Without flexible algorithms, computers can only follow commands and do as told. AI companies make more advanced robotics that can communicate and take instructions from people. Some of their features include machine vision where robots work with images they detect. Thus, more firms are now applying artificial intelligence.”

“The machine vision tools recognize defects beyond the range of human vision. They can be trained to sense activities going on around them. And that lets them detect danger and disruption. For example, some vehicle sensors alert the driver before an accident occurs. In the future, this technology will be used in industries with self-driving forklifts and machines which move raw materials.”

“Some people feel jobs will be lost to robots and machines. Although robots will do many tasks, jobs may not fall off. People will partake in high-level work. And let the intelligent devices do jobs too complex and tiring for humans.”

“In sum, AI will help increase workplace safety and reduce downtime from unexpected machine malfunctions. Also, it will speed up production, enhance marketing, and reduce costs.”

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing and tagged , , , , . Bookmark the permalink.

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