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Tag Archives: American Express U.S. Small Merchant Group
From Online to Offline: More Companies Doing It
Amazon — which recently announced that it would open a brick-and-mortar in Manhattan — is only the latest online retailer (but certainly the biggest 🙂 ) to decide to go multichannel. Other firms that have been making the move include … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged American Express U.S. Small Merchant Group, Bonobos, Brichbox, bricks and clicks, customer expectations, customer service, experiential retailing, multichannel, offline, online, Rent the Runway, small retailer, strategy, tips, trends, video
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Retailing: From A to Z 