Tag Archives: omnichannel

Choosing Your Best Digital Channel

As we have noted before, digitizing the retail supply chain is essential. Today, look at choosing your best digital channel. After all, there are various options from which to select.   Choosing Your Best Digital Channel According to Rob FitzGerald, writing … Continue reading

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment

Bricks-and-Clicks Retailers’ Hidden Weapon

As we have noted times before, bricks-and clicks retailers are not danger of disappearing.  Having difficulties in an increasingly online world? Yes. Having to make strategic changes to keep up? Yes. But disappearing? No! Here are a few past posts … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment

Omnichannel and Great Customer Experiences

There are vital customer service benefits for retailers to move from multichannel to omnichannel strategies. Here is a very good example involving Staples. As reported by Dave Sutton for TopRight Consulting: “When Faisal Masud joined Staples as Chief Digital Officer … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment