Tag Archives: omnichannel

In-Store Pickup Playing a Bigger Role

Posted on April 26, 2017 by bermanevansretail

Bricks-and-clicks retailers are finding that many shoppers like the convenience of ordering online and picking up merchandise in the store rather than waiting for shipping. According to Kibo (formerly Shopatron): “When it comes to satisfying consumer fulfillment expectations, the ability … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment

Doing Better at Ominchannel Retailing: Video Tips

Posted on April 19, 2017 by bermanevansretail

Check out this video and paper on omnichannel marketing from BRP and Radial: “Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , | 1 Comment

How to Better Blend Online and In-Store Strategies

Posted on April 10, 2017 by bermanevansretail

In this post, there are several tips as to how to better integrate omnichannel retailing. As Steve Hashman (who manages business development at CUBE, and product development and marketing initiatives for high-tech and telecoms companies, both in Canada, and in locations across … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment