Author Archives: bermanevansretail

Gamification of Retail Loyalty Programs

Posted on October 31, 2018 by bermanevansretail

Retailers have used loyalty or membership rewards programs as a customer retention tool. Research by Accenture Labs shows that “42 percent of customers are enrolled in retail loyalty programs, and these customers generate 12 percent to 18 percent more in … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

Clicks to Bricks Strategy – Reaches Tipping Point in 2018

Posted on October 25, 2018 by bermanevansretail

Clicks to Bricks Strategy – Reaches Tipping Point in 2018 Continue reading →

Posted in Part 4: Store Location Planning, Part 7: Communicating with the Customer, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing | Tagged , , , , | Leave a comment

Amazon’s $15 Minimum Hourly Wage – Reactionary or a Smart Business Move?

Posted on October 24, 2018 by bermanevansretail

On October 2, Amazon unilaterally announced that all its US-based employees – 250,000 full-time and part-time, 100,000 seasonal and temporary agency staff will earn a minimum wage of $15 an hour effective November. This will also apply to workers at … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , | 1 Comment