Tag Archives: Web

McDonald’s Kid Meals Get Happy — Will Its Critics?

To be more contemporary and to better address the health concerns of parents and consumer groups, McDonald’s has dramatically revamped its Happy Meal Web site. And it has a new mascot — Happy — to be used in place of … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Brad Hileman of Meijer on Web Site Redesign

Meijer is a Midwestern  retail chain that operates more than 200 combination stores (hypermarkets). Here is a 30-minute presentation from the firm’s Brad Hileman on how to redesign a Web site.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

Pinterest Adds Web Analytics

To provide better services for consumers and companies, Pinterest (the social media phenomenon) has begun to offer Web analytics for the first time. According to Daniela Forte, writing for Multichannel Merchant: “The Pinterest Web analytics will measure influence, pin performance, traffic … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | 1 Comment