Tag Archives: Web

The Business Web Site as a Soap Box?

Posted on September 12, 2012 by bermanevansretail

Retailers make decisions every day about the kinds of messages they want to communicate to the marketplace and the content of those messages. One controversial issue is whether personal — rather than strictly business — views should be expressed. As … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Malls Go Mobile

Posted on June 10, 2012 by bermanevansretail

Shopping mall operators are becoming much more active with mobile technology in order to drive shoppers to their shopping centers. According to John Dee of PlaceWise Media: “In 2009, only 1 to 2 percent of traffic on a mall Web site came … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , | Leave a comment

Boost Your Sales with a Web Site Video

Posted on April 8, 2012 by bermanevansretail

According to DemoClick: “Online video has revolutionized the way businesses use the Internet to advertise, educate, and inform their prospects, customers, and investors. Streaming video content has now become easier, more effective, and more affordable and is replacing the text … Continue reading →

Posted in Online Retailing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment