Tag Archives: controversy

The Business Web Site as a Soap Box?

Retailers make decisions every day about the kinds of messages they want to communicate to the marketplace and the content of those messages. One controversial issue is whether personal — rather than strictly business — views should be expressed. As … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment