Tag Archives: Pinterest

Do Social Media Enthusiasts Really Want “Buy” Buttons?

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

More Location Data Help Retailers at Pinterest

As we have noted before (for example, see 1, 2, 3), more retailers are now involved with Pinterest; and Pinterest has been adding new features to encourage use by retailers. Pinterest’s  most recent feature addition relates to location data:  “Since … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Pinterest Pins Becoming “Buyable”

Pinterest is more popular than ever, and just keeps on growing. Consider these statistics compiled by Craig Smith of DMR: 42 percent of all online U.S. adult women (and 13 percent of men) utilize Pinterest. In the U.S., as of … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment