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Tag Archives: location data
More Location Data Help Retailers at Pinterest
As we have noted before (for example, see 1, 2, 3), more retailers are now involved with Pinterest; and Pinterest has been adding new features to encourage use by retailers. Pinterest’s most recent feature addition relates to location data: “Since … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, location, location data, mobile shopping, multichannel, Pinterest, planning, promotion, social media
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