Tag Archives: Facebook

Many Retailers Lacking in Social Media Responsiveness

Posted on February 2, 2016 by bermanevansretail

Millions of retailers have a social media presence — and are active with their own postings. BUT, and this is a big but, many are not responsive enough to social media comments made by customers and non-customers. They are especially … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Do Social Media Enthusiasts Really Want “Buy” Buttons?

Posted on December 14, 2015 by bermanevansretail

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Retailers Beware: Facebook Cracking Down on Access to Data

Posted on September 28, 2015 by bermanevansretail

There have been a lot of calls by government agencies, consumer groups, and individual users for Facebook to better control the information it provides to third parties. Now, it is taking another step. As reported by  Deepa Seetharaman and Elizabeth … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment