Pinterest is more popular than ever, and just keeps on growing.
Consider these statistics compiled by Craig Smith of DMR: 42 percent of all online U.S. adult women (and 13 percent of men) utilize Pinterest. In the U.S., as of 2015, Pinterest has more than 47 million total users (expected to reach 59 million by 2019); an additional 40 percent of users are from outside the United States. The average visit time is 14 minutes (98 minutes per month). 18 percent of Pinterest users have annual household incomes above $75,000.
Based on these figures, it really is a big deal that Pinterest has now decided to allow “buyable” pins. Here’s how the program will work, as reported by Suzannah Morris for HubSpot:
How Does it Work for Consumers? Next to the red ‘Pin it’ button, there will be a blue ‘Buy it’ button on pins. Any product with the blue ‘Buy it’ button will be available for purchase, directly from Pinterest. Consumers can filter by price and see different color and size options right on the pin. Then, when they’re ready to checkout, all they have to do is click the ‘Buy it’ button and pay with Apple Pay or a credit card. Pinterest is working with payment processors and Apple Pay, so that the consumers’ credit card information is secure. This is initially being rolled out in the U.S. on iPhones and iPads. Desktop and Android users will have to wait for future releases to be able to ‘Buy it.'”
How Can Your Business Get Involved? For the launch, Pinterest anticipates having more than 2 million buyable pins available by partnering with retailers like Macy’s, Neiman Marcus, and Nordstrom, as well as companies on the Demandware and Shopify commerce platforms. If you’re a Shopify user, you just need to add the Pinterest channel. If you’re a Demandware user, you need to contact your customer success manager. Not on Shopify or Demandware but eager to get involved? Pinterest has started a waitlist for businesses to sign up to be notified when future integrations are launched.”