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Where Consumers Shop by Age
This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged competition, customer expectations, Millennial, multichannel, opportunity, planning, segmentation, trends, Wal-Mart. Bookmark the permalink.
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Generational Myopia? Interesting article though slightly misleading. Dumping two different generational demographics Millennials (1980-2000) in with Generation Z (1995-2010) with different attitudes and behavior can overly simplify complex marketing issues. This compounds the fact that no demographic group is monolithic; psychographics are far more indicative of actual behavior.