Tag Archives: competitive advantage

Power Retailing Can Be Applied by Small Firms

TIPS FOR BETTER RETAILING: “Power Retailing: Not Just for Large Firms” by Joel R. Evans and Barry Berman  Business Week first popularized the term power retailing more than 25 years ago in citing the competitive advantages of certain large chains: They … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Online Tips for Small Retailers: A Video

This TV interview recently appeared on Fios1’s Money & Main$Street show. It deals with the issues surrounding small retailers and their involvement with the Web.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

Retailers and Their Designer-Partners

One way that many retailers have attempted to stand out in today’s crowded marketplace is to arrange exclusive deals with designers. This enables the retailers to carry merchandise lines that are exclusive to them. Thus, even the competition for designer-partners … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment