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Tag Archives: Phillip Lim
Retailers and Their Designer-Partners
One way that many retailers have attempted to stand out in today’s crowded marketplace is to arrange exclusive deals with designers. This enables the retailers to carry merchandise lines that are exclusive to them. Thus, even the competition for designer-partners … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged and Gap now has a children's collection, apparel, competitive advantage, customer expectations, customer loyalty, designer, Diane von Furstenberg, experiential retailing, fashion, Georgina Chapman of Marchesa, H&M, J.C. Penney, Kohl's, merchandising, Narciso Rodriguez, opportunity, Phillip Lim, planning, Target, trends, unique, Versace, video
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