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Tag Archives: apparel
Ralph Lauren in Turmoil
Less than two years ago, Ralph Lauren Corp. hired its first outside CEO, Stefan Larsson. Yesterday, Larsson and the firm announced that he would be leaving. What happened? As reported by Suzanne Kapner for the Wall Street Journal: “A dispute over creative … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Video Clips (non-career)
Tagged apparel, CEDO, competition, creative, customer expectations, customer service, decline, design, merchandising, Ralph Lauren, Stefan Larsson, turnover
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Online Shopping: Retailers Can Still Do Better
As we have reported many times before (see, for example, 1, 2, 3, 4, 5), online retailing is a complex and growing form of business. Yet, even though many online retailers are doing a very effective job, there are still … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged apparel, bad behavior, CivicScience, competition, customer expectations, customer service, Innovative Retail Technologies, online, tips, trends
1 Comment
E-Commerce Activity for Select U.S. Apparel Retailers
Online U.S. consumer purchases of apparel and accessories have certainly picked up in recent years. And this is expected to continue. From $45 billion in sales for 2013, online apparel and accessories revenues are expected to grow to more than … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged apparel, competition, customer expectations, eMarketer, experiential retailing, location, merchandising, online, opportunity, segmentation, shopping, strategy
1 Comment
Where Do Consumers Research and Buy Apparel and Footwear?
Despite the tremendous increase in researching and buying products online, many apparel and footwear customers still often like to patronize physical stores — and for research, not just buying. As reported by eMarketer: “Consumers may be happy to research online, … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged apparel, bricks and mortar, eMarketer, experiential retailing, footwear, information, multichannel, online shopping, PricewaterhouseCoopers, toys
3 Comments
What Makes Uniqlo Glitter?
Uniqlo makes and sells casual apparel that includes several categories and social groups. Its clothing items “simple and essential yet universal, so people can freely combine them in their own unique style.” What makes Uniqlo so successful and distinctive? According … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged apparel, customer expectations, customer service, experiential retailing, fashion, Japan, merchandising, multichannel, planning, shoppers, strategy, success, Uniglo
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France’s Orchestra Using Technology to Save Out-of-Stock Losses
Like many firms, French children’s apparel retailer Orchestra has had to deal with dissatisfied customers when store merchandise is out of stock. Now, it has come up with a solution. As reported by SelfServiceWorld.com: “Until recently, if a shopper needed a … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged apparel, customer expectations, customer service, experiential retailing, France, global, IntuiLab, kiosk, merchandising, Orchestra, stockout, technology, trends
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Retailers and Their Designer-Partners
One way that many retailers have attempted to stand out in today’s crowded marketplace is to arrange exclusive deals with designers. This enables the retailers to carry merchandise lines that are exclusive to them. Thus, even the competition for designer-partners … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged and Gap now has a children's collection, apparel, competitive advantage, customer expectations, customer loyalty, designer, Diane von Furstenberg, experiential retailing, fashion, Georgina Chapman of Marchesa, H&M, J.C. Penney, Kohl's, merchandising, Narciso Rodriguez, opportunity, Phillip Lim, planning, Target, trends, unique, Versace, video
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