Online Shopping: Retailers Can Still Do Better

As we have reported many times before (see, for example, 1, 2, 3, 4, 5), online retailing is a complex and growing form of business. Yet, even though many online retailers are doing a very effective job, there are still lessons to be learned.
Recently, Laura Albert, reported the following for Innovative Retail Technologies:
“We all know in-store shopping has its flaws – the lines, the crowds, the attitudes of others, but online apparel shopping isn’t free from criticism either. If you’re anything like me, you do your research before making a purchase – reading comments and reviews and trying to find a way to get free shipping. It’s such a letdown to eagerly open the package just to find out that burnt orange sweater is more of a florescent orange and that T-shirt is way too boxy to ever be considered flattering. Then comes the hassle of returning the items; so much for convenience.”
“In January 2016, CivicScience asked over 3,000 U.S. adult consumers what they dislike most about online apparel shopping. Many consumers have grievances about the online experience.”
 Here’s some of what CivicScience found. Click the image to read more from CivicService. And to read more from Innovative Retail Technologies, click here.

 

 

This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , . Bookmark the permalink.

One Response to Online Shopping: Retailers Can Still Do Better

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