There have been a lot of innovations in location planning in recent years. For example, see 1, 2, 3, 4, 5.

And the advances keep on coming. As reported by Erin Harris, editor-in-chief, Innovative Retail Technologies:

“Location-based technologies continue to help retailers build brand advocates and deliver contextually relevant messaging to customers. Indeed, The Location Based Marketing Association (The LBMA) just released its Global Location Trends Report, which is based on the findings from an online study conducted in the United States, Canada, Germany, the United Kingdom, and Singapore. Owners/co-owners, CEO/Presidents, CMOs, and Marketing Managers participated in the online survey to share their current usage and investments in location-based marketing as well as future goals on implementing this technology.” 

Click on the image to read more by Harris. Click here to read more from the Global Location Trends Report.