Is Choosing a New Location an Art or a Science? Both?

For physical stores, one long-time planning assumption relates to the concept of “location, location, location.” This is still true. 
Randy Myers, has a valuable story on Inc.com (“The Art and Science of Choosing a New Location”) — “Expanding into a new location can be a challenge. We connect three companies with expert advisers whose insights can benefit your company.”
In Myers’ article, three location-based case scenarios are presented:
  1. A Niche Business Weighs Two Nearby Metro Markets
  2. In Canada, a Big Market and Big Questions 
  3. Tailoring an Expansion Plan That Builds on the Company’s Online Success 
Click on the image to read the full Inc. story.

 

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business and tagged , , , , , , , , . Bookmark the permalink.

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