In-Store Analytics Pick Up the Pace

As we have written about several times before (see, for example, 1, 2, 3), retail analytics have become much more sophisticated and illuminating in recent years.
A story in Businessweek by Olga Kharif further illustrates what smart retailers are doing:
“Feel you’re being followed when you move around a store? You probably are. Retailers have set up cameras, motion sensors, and other gear to collect information about the buying behavior of their brick-and-mortar customers. According to market-research firm IDC, $1.3 billion will be spent on analytics software this year to make sense of the data collected.”
Analytics are utilizing such technology as in-store cameras, traffic sensors, sales apps, atmospherics, and game playing.
Click the image to read more from Kharif.

 

Illustration by 731

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing and tagged , , , , , , , , , , , , . Bookmark the permalink.

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