As we have written about several times before (see, for example, 1, 2, 3), retail analytics have become much more sophisticated and illuminating in recent years.
A story in Businessweek by Olga Kharif further illustrates what smart retailers are doing:
“Feel you’re being followed when you move around a store? You probably are. Retailers have set up cameras, motion sensors, and other gear to collect information about the buying behavior of their brick-and-mortar customers. According to market-research firm IDC, $1.3 billion will be spent on analytics software this year to make sense of the data collected.”
Analytics are utilizing such technology as in-store cameras, traffic sensors, sales apps, atmospherics, and game playing.
Click the image to read more from Kharif.
Illustration by 731