What often separates high-performing retailers from low-performance retailers is the quality of the customer and other data that they collect, analyze, and use to guide their strategy.

As recently reported by RetailNext:

“In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process. A key component of this transformation is collecting and acting on the best possible data regarding how shoppers behave inside their stores. At the annual RetailNext Executive Forum, which gathered nearly 100 retail executives and thought leaders, in-store analytics leader RetailNext surveyed attendees to understand their opinions about how these critical technology trends will affect them in the next few years. The survey findings revealed great interest in collecting the factual information retailers need to improve their stores to drive more sales and profit.”

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