The above title of a recent Forbes article may seem quite surprising. After all, the Karadashians are major celebrities in the social media world. And Wal-Mart is, well, a 50+ year-old company. 🙂

As Barbara Thau writes for Forbes: “It seems that ubiquitous, over-the-top reality star queen Kim Kardashian can’t hold a candle to an equally ubiquitous (but infinitely less glamorous) retailer. Middle-of-the-road Wal-Mart is the bigger social media star, with more than twice the number of followers as Kim. Indeed, 61 percent of users who ‘fan’ social media pages are opting to follow brands and retailers more than celebrities and TV shows, which are tracked by just over half of users, according to Buzz to Buy 3.0, a trend report by WSL/Strategic Retail, which monitors shopper behavior and retail trends.”

Click Kim’s photo to read more from Thau.