The Most Attractive U.S. Retail Employers: The Results of a Universum Student Survey

Posted on January 13, 2013 by bermanevansretail
Each year, Universum presents the results of its “Ideal Student Employer Survey in the U.S.” The most recent survey included thousands of undergraduate and graduate student respondents.
These are among the most highly-rated retail firms. Click the icons to access the companies’ job sites. They are shown ALPHABETICALLY!

 

 Amazon         Best Buy            Coach  

 

   Dick’s                    Gap       Groupon  

 

        Ikea              Kohl’s           Macy’s    

 

Starbucks             Target        Wal-Mart   

 

     Walt Disney Co.   

 

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

In-Store Digital Experience Can Raise Brand Awareness and Engagement

Posted on January 12, 2013 by bermanevansretail
Intel has published a very informative report about in-store digital technology. The report features Media-Saturn Group, a leading European retail chain.
According to the report: “Many retailers are apprehensive about rolling out a large, complex digital signage network, and rightfully so. The cost and planning required to deploy high-definition displays, kiosks, video walls, and perhaps IPTV (Internet protocol TV) are considerable and must be backed by a solid return on investment (ROI). Providing greater insight into this process is Media-Saturn Group, Europe’s largest electronics retailer, operating more than 900 stores in 16 countries with around 15 million shoppers visiting every week. With the goal of providing its customers with the best possible information to make informed purchase decisions, the company took on an ambitious project to create a one-of-a kind, in-store digital experience. Upon entering a typical store, customers see content, trailers, and educational movie clips playing on over 200 screens, which are part of an in-store TV network that builds brand awareness. Systemwide, the store chain manages 220,000 screens, about half of which are controlled by a web-based platform. Various types of informational kiosks increase brand engagement by letting customers listen to music, preview movie and game trailers, get advice about ink cartridges, learn about mobile phones and related service plans, and more. In addition, notebooks and tablets throughout the store convey marketing messages to customers. This is achieved with media players, servers, and kiosks based on Intel® processors, which deliver the computing performance and graphics capabilities needed to power this exceptional multimedia experience. This investment enables Media-Saturn to elevate the shopping experience, generate additional revenue, eliminate the cost of traditional signs and optimize customer communications. This solution blueprint is based on research from the Platt Retail Institute.”
Click the image to read the report.

 

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Key Trendwatching Predictions for 2013

Posted on January 11, 2013 by bermanevansretail
Each year, Trendwatching publishes a report on consumer trends and expectations to recognize for the coming year.
For this year, Trendwatching observes that: “2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires, and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or ‘old’ technologies applied in new ways), new business models… hey, what’s not to like? Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards.”
Click the image to learn more. Note: This report is available in EIGHT languages!!

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , | Leave a comment