Segmenting the Valentine’s Day Market

Posted on January 31, 2013 by bermanevansretail
It’s already February 2013, which means that Valentine’s Day is just around the corner. And it is a BIG deal to many retailers. So let’s do our homework and understand the different types of Valentine’s Day shoppers.
As reported by Multichannel Merchant: “With consumers spending nearly $18 billion last year on Valentine’s Day, according to National Retail Federation figures, now is the time for marketers to refine their retargeting efforts to ensure they make the most of this short, albeit lucrative, shopping season. Chad Blodgett, Vice President of Business Development at Rakuten MediaForge, says one of the best ways to influence this wide and varied audience is to identify the seven most common types of Valentine’s Day shoppers and then develop your content to effectively target and engage them.”
Click on the image to learn more about the seven types of Valentine’s Day shoppers.


 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Augmented Reality: “Magic Mirrors” Getting Even More Attention

Posted on January 31, 2013 by bermanevansretail
As we have reported before in two different posts (1, 2), in-store augmented (virtual) reality has been garnering a lot of attention.
Now, Great Britain’s Tesco can be added to the list of retailers that are trying out some form of “magic mirror.” As reported by Sophie Curtis for Techworld: “Tesco is testing out a selection of interactive technologies – including a ‘magical’ augmented reality mirror and a digital mannequin – in three of its UK stores, with the aim of creating a multi-channel shopping experience for customers of its F&F clothing range.  All three stores are equipped with a digital signage unit, advertising the various clothing lines available through F&F, and a self-service touchscreen kiosk, which customers can use to browse and make purchases using chip-and-pin. The kiosk, developed by Retec Interface, allows customers to browse not only the clothing lines available in-store, but also the extended ranges available online. They can order garments for collection or home delivery, find items in sizes not available in-store, and use barcode scanners for product ratings, reviews, and suggested accessories.”
Click the image to read more about Tesco’s plans.

 

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Target’s Everyday Low Pricing Ads

Posted on January 30, 2013 by bermanevansretail
To reinforce its everyday low pricing image, Target has implemented a new merchandising strategy known as “The Everyday Collection. By Target.”
This strategy involves a number of ads, which Target has assembled as a collection at YouTube. Click the image to see several Everyday Collection ads.

 


 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment