Augmented Reality: “Magic Mirrors” Getting Even More Attention

As we have reported before in two different posts (1, 2), in-store augmented (virtual) reality has been garnering a lot of attention.
Now, Great Britain’s Tesco can be added to the list of retailers that are trying out some form of “magic mirror.” As reported by Sophie Curtis for Techworld: “Tesco is testing out a selection of interactive technologies – including a ‘magical’ augmented reality mirror and a digital mannequin – in three of its UK stores, with the aim of creating a multi-channel shopping experience for customers of its F&F clothing range.  All three stores are equipped with a digital signage unit, advertising the various clothing lines available through F&F, and a self-service touchscreen kiosk, which customers can use to browse and make purchases using chip-and-pin. The kiosk, developed by Retec Interface, allows customers to browse not only the clothing lines available in-store, but also the extended ranges available online. They can order garments for collection or home delivery, find items in sizes not available in-store, and use barcode scanners for product ratings, reviews, and suggested accessories.”
Click the image to read more about Tesco’s plans.


This entry was posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , , , , , , , , . Bookmark the permalink.

1 Response to Augmented Reality: “Magic Mirrors” Getting Even More Attention

  1. Pingback: Mixed Results With Augmented Reality | Retailing: From A to Z by Joel Evans

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