Segmenting the Valentine’s Day Market

It’s already February 2013, which means that Valentine’s Day is just around the corner. And it is a BIG deal to many retailers. So let’s do our homework and understand the different types of Valentine’s Day shoppers.
As reported by Multichannel Merchant: “With consumers spending nearly $18 billion last year on Valentine’s Day, according to National Retail Federation figures, now is the time for marketers to refine their retargeting efforts to ensure they make the most of this short, albeit lucrative, shopping season. Chad Blodgett, Vice President of Business Development at Rakuten MediaForge, says one of the best ways to influence this wide and varied audience is to identify the seven most common types of Valentine’s Day shoppers and then develop your content to effectively target and engage them.”
Click on the image to learn more about the seven types of Valentine’s Day shoppers.


 

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , . Bookmark the permalink.

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