Free Internet Connections at McDonald’s

For years, retailers such as Starbucks and Panera Bread have encouraged their customers to use wireless in-store Internet connections — usually, for free.  Now, we can add McDonald’s to the mix, where Web access is sometimes used in a different way.
As reported by Anton Troianovski for the Wall Street Journal: “Joshua Edwards’s eighth-grade paper about the Black Plague came with a McDouble and fries. Joshua sometimes does his homework at a McDonald’s restaurant — not because he is drawn by the burgers, but because the fast-food chain is one of the few places in this southern Alabama city of 4,000 where he can get online access free once the public library closes. Cheap smartphones and tablets have put Web-ready technology into more hands than ever. But the price of Internet connectivity hasn’t come down nearly as quickly. And in many rural areas, high-speed Internet through traditional phone lines simply isn’t available.”
Click the image to see a WSJ video on this story.

Photo by Bloomberg

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) and tagged , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.