FaceCake: A Personalized Shopping Experience

A while back, we blogged about Intel’s Magic Mirror. Now, here’s a related new type of technology from FaceCake.
FaceCake Marketing Technologies, Inc. has developed a personalized interactive Visual Demonstration System (VDS) that enables shoppers to “manipulate their own images, with a wide range of image transformation and animation capabilities, to try on and try out various products and services. The patented Mirror Image Marketing solution provides user-specific, highly targeted promotion of products on user images, for unprecedented levels of personalization.”
Click the photo to see a video clip from Forbes on FaceCake.

 

This entry was posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Technology in Retailing, Video Clips (non-career) and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

1 Response to FaceCake: A Personalized Shopping Experience

  1. Pingback: Augmented Reality: “Magic Mirrors” Getting Even More Attention | Retailing: From A to Z by Joel Evans

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