Will Intel’s Magic Mirror Change Apparel Shopping?

Intel is widely recognized for the microchips that are used in computers and other high-tech products around the world. But did you know that it is also involved with a number of other emerging innovations, such as its Magic Mirror?
As reported by Jon Swartz for USA Today: “Nola Donato has seen the future of retail, and it is in a Magic Mirror. The Intel scientist has designed a high-tech mirror that shows how clothes look on a consumer who simply stands in front of an LCD monitor. Parametric technology simulates body type and how fabrics fit — based on weight, height, and measurements. Think of it as a digital fitting room. The concept is three to five years from fruition but could open the door for Intel in the retail market.”
In the video clip below from Intel Labs, Donato demonstrates the Magic Mirror and shows how it utilizes a realistic consumer avatar that can dress in the latest fashions. The 3D avatar tracks a person’s movements in real time and can change the dimensions of the body using gestures.

 

 

This entry was posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

6 Responses to Will Intel’s Magic Mirror Change Apparel Shopping?

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