Tag Archives: Tesco

Three Retail Social Media Success Stories

Many retailers’ social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of other retailers. Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Tough Sledding for Retailers in China

China may have the world’s largest consumer base, but it is also a difficult place for foreign retailers to thrive. Here’s more evidence of this situation. According to Anil Gupta and Haiyan Wang, writing for Businessweek: “Tesco’s recent decision to … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , | 1 Comment

The “Third Space” of Retailing

Some store-based retailers have embarked on rather novel concepts to drive business to their stores. One such concept is the “third space.” According to Marian Berelowitz, writing for JWT Intelligence: “Brick-and-mortar retail will increasingly serve as a ‘third space’ that’s … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 1 Comment

Tesco Exits the United States

British firm Tesco is one of the largest and most popular retailers in the world. Nonetheless, after a much publicized, highly anticipated, and rather recent entry into the United States marketplace, Tesco has decided to leave the U.S. As reported … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , , | Leave a comment

Augmented Reality: “Magic Mirrors” Getting Even More Attention

As we have reported before in two different posts (1, 2), in-store augmented (virtual) reality has been garnering a lot of attention. Now, Great Britain’s Tesco can be added to the list of retailers that are trying out some form … Continue reading

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

A Revamped Strategy from Britain’s Tesco

British-based Tesco, one of the world’s leading retailers, is rethinking some elements of its strategy. And it intends to spend about £1 billion (roughly $1.6 billion) to make some substantial changes.  

Posted in Global Retailing, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , | Leave a comment

Mobile Retailing: QR Codes

Tthis video looks at Tesco’s mobile retailing strategy in Korea, which involves using QR codes on digital display boards in subway stations, Consumers can shop while they wait for the train and their order is ready at their home by the … Continue reading

Posted in Global Retailing, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment