Tag Archives: third space

The “Third Space” of Retailing

Some store-based retailers have embarked on rather novel concepts to drive business to their stores. One such concept is the “third space.” According to Marian Berelowitz, writing for JWT Intelligence: “Brick-and-mortar retail will increasingly serve as a ‘third space’ that’s … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 1 Comment