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Tag Archives: campaign
Three Retail Social Media Success Stories
Many retailers’ social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of other retailers. Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating … Continue reading →
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
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Tagged campaign, customer expectations, customer satisfaction, experiental marketing, experiential retailing, planning, retail analytics, slideshow, social media, success, Tesco, tips, Topshop, Toys "R" Us
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Retailing: From A to Z 