Building Long-Term Multi-Channel Retationships

Posted on January 29, 2013 by bermanevansretail
It is imperative that retailers have strong, consistent customer relationships among all of the channels (formats) in which they operate.
Bronto, a software provider that offers E-mail, mobile, and social messaging with drag-and-drop automation, and Retail TouchPoints, an online publishing network for retail executives, recently produced a white paper on how to optimize multi-channel relationships: “today’s competitive retail environment overflowing with daily deal and flash sale sites, retailers are challenged to optimize marketing initiatives across channels. To grab the attention of digitally savvy shoppers, retailers are wise to implement a cross-channel marketing strategy. Our white paper, ‘Taking a ‘Crawl, Walk, Run’ Approach to Cross-Channel Marketing,’ helps lead you in the right direction. Discover multi-channel strategies that will get shoppers to complete purchases and much more.”
Click the image to access the white paper.

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , | 1 Comment

Links to Retailers’ Career Web Sites

Posted on January 28, 2013 by bermanevansretail
Michael Howard is a retail resume expert, a frequent blogger, and the manager of the Retail Careers in the United States LinkedIn group, which has more than 10,000 members.
At his Web site, Howard has direct links to more than 200 retailers’ career Web sites. Click the photo to access the links.

 

Posted in Career Useful Information, Careers in Retailing, Online Retailing, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Can a Low-Touch Retailer Succeed in a High-Touch Marketplace?

Posted on January 27, 2013 by bermanevansretail
In the competitive, multi-channel environment of 2013, can a retailer succeed with a “low-touch” approach, whereby little customer service is provided? This seems highly unlikely. Doesn’t it?
As Erik Sherman writes for Inc.: “You can’t cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy. A recent study by Retail Systems Research (RSR) looked at a common problem nearly all retailers face: the trade-off between labor costs and customer service. If you’re in the retail industry, you immediately understand the difficulty. On one hand, consumers want good customer service. On the other, you need to be able to make a profit. In other words, consumers like high-touch attention. The majority of retailers recognize that the workforce plays a more important role than ever before in delivering what shoppers want. According to a recent RSR survey, 82 percent of retailers said that over the last three years, the role of their workforce in enabling customer service has become more important.”
Click the chart to read more from Sherman.

 

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment