Retail Management Supplements
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Tag Archives: low touch
Can a Low-Touch Retailer Succeed in a High-Touch Marketplace?
In the competitive, multi-channel environment of 2013, can a retailer succeed with a “low-touch” approach, whereby little customer service is provided? This seems highly unlikely. Doesn’t it? As Erik Sherman writes for Inc.: “You can’t cost-cut your way to great … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer Tagged customer expectations, customer loyalty, customer service, experiential retailing, high touch, Inc., low touch, merchandising, multichannel, resources, shoppers, shopping, strategy, success 1 Comment