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Category Archives: Part 5: Managing a Retail Business
What’s Ahead for Category Management?
Category management is a merchandising process that focuses on the performance of an overall product category. The intent with this approach is to maximize total category sales and profit rather than that of individual brands. Shopper marketing involves understanding how consumers behave as … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged category management, inventory management, merchandising, multichannel, planning, promotion, retail analytics, shopper marketing, trends
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Insights from Sam’s Club’s Vice-President of Merchandising
Charles Redfield, Sam’s Club executive vice-president of merchandising, described some of the major business and career lessons that he has learned at a recent meeting of the Economic Club of Phoenix. As reported by the W.P. Carey School of Business at Arizona … Continue reading
Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews
Tagged career, Charles Redfield, customer expectations, customer loyalty, customer service, experiential retailing, global, information, inventory management, location, logistics, merchandising, multichannel, opportunity, relationship, retail analytics, Sam Walton, Sam's Club, segmentation, shopping, strategy, success, trust, W.P. Carey, Wal-Mart
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Smartphone Technology and McDonald’s Australia
McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged app, Australia, customer expectations, customer loyalty, customer service, experiential retailing, global, location, McDonald's, merchandising, mobile shopping, promotion, smartphone, social media, technology, video
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Retailing: From A to Z 