Tag Archives: shopper marketing

Award-Winning Women in Shopper Marketing

Shopper Marketing recently announced its “Women of Excellence 2017″ award winners. The awards were made in four categories: innovation, collaboration, leadership, and rising star. Here are the 12 winners. Clink on the links for the innovation winners to see brief … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , | Leave a comment

Shopper Marketing More Important Than Ever

As noted by the GMA (Grocery Manufacturers Association) and consulting firm Deloitte, in their report “Shopper Marketing: Capturing a Shopper’s Mind, Heart and Wallet”: “Despite industry debates and differing opinions, shopper marketing should be consistently defined from the shopper’s point-of-view. It … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

Leaders in Digital Shopper Marketing

Via Shopper Marketing, Path to Purchase Institute has published its second annual report on “Who’s Who in Digital Shopper Marketing:” “Here is our list of brand and retail executives who are making notable contributions in the areas of digital shopper marketing, … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

What’s Ahead for Category Management?

Category management is a merchandising process that focuses on the performance of an overall product category. The intent with this approach is to maximize total category sales and profit rather than that of individual brands. Shopper marketing involves understanding how consumers behave as … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment