As noted by the GMA (Grocery Manufacturers Association) and consulting firm Deloitte, in their report “Shopper Marketing: Capturing a Shopper’s Mind, Heart and Wallet”:

“Despite industry debates and differing opinions, shopper marketing should be consistently defined from the shopper’s point-of-view. It should include all marketing stimuli, developed based on a deep understanding of shopper behavior, designed to build brand equity, engage the shopper (i.e., a consumer in ‘shopping mode’), and lead him/her to make a purchase.”

Recently, Exponential Solutions (The CUBE) Marketing developed an in-depth infographic and article on shopper marketing. Thanks to Steve Hashman, one of the company founders, for providing the infographic.