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Tag Archives: Deloitte
Shopper Marketing More Important Than Ever
As noted by the GMA (Grocery Manufacturers Association) and consulting firm Deloitte, in their report “Shopper Marketing: Capturing a Shopper’s Mind, Heart and Wallet”: “Despite industry debates and differing opinions, shopper marketing should be consistently defined from the shopper’s point-of-view. It … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, Deloitte, experiential retailing, Exponential Solutions (The CUBE) Marketing, Grocery Manufacturers Association, infographic, merchandising, planning, promotion, shopper marketing, Steve Hashman, strategy
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An Early 2015 Retail Holiday Forecast
According to consulting firm Deloitte’s latest retail forecast, 2015 holiday sales are expected to increase by 3.5 to 4 percent. This includes both online shopping and brick-and-mortar stores. Take a look at this video from The Street.
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged 2015, brick-and-mortar store, customer expectations, Deloitte, experiential retailing, forecast, holiday shopping, merchandising, multichannel, opportunity, video
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Deloitte’s Back-to-College 2014 Forecast
Yesterday, we posted about Deloitte’s 2014 back-to-school shopping forecast. Today’s post features Deloitte’s 2014 back-to-college shopping forecast. For this forecast, the company questioned more than 450 parents of college students to “determine the top honors and consumer shopping trends likely to impact … Continue reading
Deloitte’s Back-to-School 2014 Forecast
Consulting firm Deloitte recently conducted a survey on back-to-school shopping for 2014. The company questioned more than 1,050 parents with students in grades K-12 to “determine the top standouts and consumer shopping trends for the back-to-school season.” Some of the highlights of the … Continue reading
The Next Evolution: Store 3.0
Deloitte, a leading consultancy, has coined the term Store 3.0 and come to several conclusions about where retailing is headed. According to Deloitte, which conducted a recent survey of retailing executives: “The survey results show that few retailers are leading … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, customer service, Deloitte, experiential retailing, merchandising, multichannel, online shopping, shoppers, shopping, social media, tips, trends, value added
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