Tag Archives: Deloitte

Shopper Marketing More Important Than Ever

As noted by the GMA (Grocery Manufacturers Association) and consulting firm Deloitte, in their report “Shopper Marketing: Capturing a Shopper’s Mind, Heart and Wallet”: “Despite industry debates and differing opinions, shopper marketing should be consistently defined from the shopper’s point-of-view. It … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

An Early 2015 Retail Holiday Forecast

According to consulting firm Deloitte’s latest retail forecast, 2015 holiday sales are expected to increase by 3.5 to 4 percent. This includes both online shopping and brick-and-mortar stores. Take a look at this video from The Street.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Deloitte’s Back-to-College 2014 Forecast

Yesterday, we posted about Deloitte’s 2014 back-to-school shopping forecast. Today’s post features Deloitte’s 2014 back-to-college shopping forecast. For this forecast, the company questioned more than 450 parents of college students to “determine the top honors and consumer shopping trends likely to impact … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Deloitte’s Back-to-School 2014 Forecast

Consulting firm Deloitte recently conducted a survey on back-to-school shopping for 2014. The company questioned more than 1,050 parents with students in grades K-12 to “determine the top standouts and consumer shopping trends for the back-to-school season.” Some of the highlights of the … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

The Next Evolution: Store 3.0

Deloitte, a leading consultancy, has coined the term Store 3.0 and come to several conclusions about where retailing is headed. According to Deloitte, which conducted a recent survey of retailing executives: “The survey results show that few retailers are leading … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment