Deloitte’s Back-to-College 2014 Forecast

Yesterday, we posted about Deloitte’s 2014 back-to-school shopping forecast.
Today’s post features Deloitte’s 2014 back-to-college shopping forecast. For this forecast, the company questioned more than 450 parents of college students to “determine the top honors and consumer shopping trends likely to impact their college spending plans.”
Some of the highlights of the survey are shown in the infographic below. Click the infographic to access Deloitte’s full report on back-to-college shopping.

 
Back to college 2014
 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , . Bookmark the permalink.

One Response to Deloitte’s Back-to-College 2014 Forecast

  1. Pingback: Deloitte's Back-to-College 2014 Forecast | Reta...

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