Deloitte’s Back-to-School 2014 Forecast

Consulting firm Deloitte recently conducted a survey on back-to-school shopping for 2014. The company questioned more than 1,050 parents with students in grades K-12 to “determine the top standouts and consumer shopping trends for the back-to-school season.”
Some of the highlights of the survey are shown in the infographic below. Click the infographic to access Deloitte’s full report on back-to-school shopping.

Back to school 2014

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , . Bookmark the permalink.

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